Dorna Sports SL

MotoGP™ at its highest.

Deep learning


Big Data

We’re really happy to announce that this year we just started to work with Dorna Sports SL, the international sports management, marketing  and media company founded in 1988.

Among other championships, Dorna organizes and is the exclusive rights holder of commercial and television rights of the FIM Road Racing World Championship Grand Prix (MotoGP™) and FIM CEV Repsol.


We’re reshaping new ways to measure and track sponsors’ exposure and advertising in MotoGP™ World Championship and FIM CEV Repsol applying AI technologies such as computer vision and deep learning. 

The core solution for this project is deep learning and brand tracking.


We extract, filter and analyze valuable data to provide insights and generate detailed reports. 

Building great solutions and integrating AI technologies is a complex process and our team is worked day by day to take on every step of this project.

Red Bull Grand Prix of the Americas - Pixelabs Dorna Case Study

Content: Dorna Sports SL and MotoGP™ World Championship. |

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