Dorna Sports SL

MotoGP™ at its highest.

Deep learning


Big Data

We’ve been working with Dorna Sports SL, the international sports management, marketing  and media company since 2019. Among other championships, Dorna organizes and is the exclusive rights holder of commercial and television rights of the FIM Road Racing World Championship Grand Prix (MotoGP™) and FIM CEV Repsol.


Our team and our software is working with these impressive numbers: we work every year with 20 GPs, 8 CEV Championships and 6 MotoE Races. SyBA computes and identifies more than 49 different sponsors, 11 formats and it can recognize 144 different combinations.

The core solution for this project is deep learning and brand tracking.

We’re reshaping new ways to measure and track sponsors’ exposure and advertising in MotoGP™ World Championship and FIM CEV Repsol applying AI technologies such as computer vision and deep learning. We extract, filter and analyze valuable data to provide insights and generate detailed reports. 

Red Bull Grand Prix of the Americas - Pixelabs Dorna Case Study

Content: Dorna Sports SL and MotoGP™ World Championship. |

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